DIFFERENCES BETWEEN STORYTELLING AND STORYDOING

Storydoing is currently positioning itself as one of the most efficient strategies for advertising campaigns.

Storydoing is currently positioning itself as one of the most efficient strategies for advertising campaigns. Storydoing goes beyond words and goes into action, trying to create and offer experiences to its users.

When talking about storydoing, it is common to associate it with storytelling. However, there are differences that make them different strategies with different objectives. Firstly, storytelling is based on a communicative discourse that tries to reach the user through messages that appeal to feelings and represent the brand’s values. Storydoing, meanwhile, translates brand values into action, involving the user.

How is storytelling different from storydoing?

Storytelling can be within storydoing, that is, they can be complemented, but it must be clear that they are different strategies:

The art of telling goes one step further to reach action, to show the consumer, with actions and experiences, the value of the company, the product and the services it offers. In other words, storydoing is based on transferring values said in words to real and palpable facts by the audience.

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