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The Project

Storydoing is an innovative technique aiming at creating compelling actions and experiences that put the corporate narrative to the test in everything they do. While storytelling is just telling a story, Storydoing focuses on making sure that the story is lived by turning the businesses’ philosophy and their values into action.
Unfortunately, nowadays there is a lack of proper tools to support storydoing for the local tourism sector.

The project is designed to enable “Storydoers” to develop:

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Aspiring storydoers from 5 European countries

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stakeholder organisations will participate in the compilation of resources

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Organizations will participate in dissemination events showcasing the resources

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People will interact with online materials through our interactive dissemination strategies and public dissemination events.

Project Description

DIGITAL STORY DOING FOR LOCAL TOURISM

The BackGround

Tourism is among the key drivers for socio-economic progress and contributes to employment and economic growth, as well as to empower rural, peripheral or less developed areas. In 2019, more than one in ten enterprises in the European non-financial business economy belonged to the tourism industries. These 2.3 million enterprises employed 12.3 million persons. Tourism plays a significant role in the development of European regions.
Nevertheless, the outbreak of COVID-19 has significantly affected all aspects of life across Europe. Indeed, the pandemic has generated challenges to our socio-economic systems. According to UNWTO, due to the COVID-19 crisis Europe hadexperienced a 70% decrease in international tourists’ arrivals. In rural and low populated areas local tourism businesses are particularly affected.


Rural areas and local tourism businesses shouldn’t be left behind. We need to work on both the supply and demand side of digitisation to ensure rural business prosperity, future livelihoods, public services and the community life of many of our rural areas.
Among all the digital narratives, Storydoing has a strong potential to boost the digitization of local tourism businesses.

Our Vision

Local tourism businesses of rural areas are facing a “double digital divide”. so that even if the ‘digital highways’ are in place, they may remain under-exploited in terms of service provision, business use, or customer take up.

Our Mission

Storydoing is an innovative technique aiming at creating compelling actions and experiences that put the corporate narrative to the test in everything they do.

The Objectives

When completed, the project will have produced a proven model for improving the competitiveness of rural businesses that operate in tourism producing local alliances and innovative sustainable projects. This model will offer methods and tools for Developing the capacities of rural businesses to design and promote sustainable local tourism experiences based on Storydoing.

Handbook

Storydoers Handbook  Open source transmedia manual of concrete applications of practices  to put into action the knowledge, skills and competences produced by the project.

Framework

Digital Story Doing for Local Tourism Framework   to gather knowledge on the fields of digital storydoing and local tourism, highlight good practices, and assess the needs of aspiring storydoers in rural-specific knowledge.

Training

Storydoers Training Combo is a collection of practices for digital storydoing in local tourism.

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Project target groups

Nowadays there is a lack of proper tools to support storydoing for the local tourism sector. The project is designed to enable “Storydoers”

entrepreneurs and workers, aspiring storydoers, of local tourism businesses of rural areas
100%
Organizations of rural entrepreneurship
90%
Local entities that want to participate to rural development with local tourism
80%
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