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Aspiring storydoers from 5 European countries
Storydoing is an innovative technique aiming at creating compelling actions and experiences that put the corporate narrative to the test in everything they do. While storytelling is just telling a story, Storydoing focuses on making sure that the story is lived by turning the businesses’ philosophy and their values into action.
Unfortunately, nowadays there is a lack of proper tools to support storydoing for the local tourism sector.
The project is designed to enable “Storydoers” to develop:
Aspiring storydoers from 5 European countries
stakeholder organisations will participate in the compilation of resources
Organizations will participate in dissemination events showcasing the resources
People will interact with online materials through our interactive dissemination strategies and public dissemination events.
Tourism is among the key drivers for socio-economic progress and contributes to employment and economic growth, as well as to empower rural, peripheral or less developed areas. In 2019, more than one in ten enterprises in the European non-financial business economy belonged to the tourism industries. These 2.3 million enterprises employed 12.3 million persons. Tourism plays a significant role in the development of European regions.
Nevertheless, the outbreak of COVID-19 has significantly affected all aspects of life across Europe. Indeed, the pandemic has generated challenges to our socio-economic systems. According to UNWTO, due to the COVID-19 crisis Europe hadexperienced a 70% decrease in international tourists’ arrivals. In rural and low populated areas local tourism businesses are particularly affected.
Rural areas and local tourism businesses shouldn’t be left behind. We need to work on both the supply and demand side of digitisation to ensure rural business prosperity, future livelihoods, public services and the community life of many of our rural areas.
Among all the digital narratives, Storydoing has a strong potential to boost the digitization of local tourism businesses.
When completed, the project will have produced a proven model for improving the competitiveness of rural businesses that operate in tourism producing local alliances and innovative sustainable projects. This model will offer methods and tools for Developing the capacities of rural businesses to design and promote sustainable local tourism experiences based on Storydoing.
Storydoers Handbook Open source transmedia manual of concrete applications of practices to put into action the knowledge, skills and competences produced by the project.
Digital Story Doing for Local Tourism Framework to gather knowledge on the fields of digital storydoing and local tourism, highlight good practices, and assess the needs of aspiring storydoers in rural-specific knowledge.
Storydoers Training Combo is a collection of practices for digital storydoing in local tourism.
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Nowadays there is a lack of proper tools to support storydoing for the local tourism sector. The project is designed to enable “Storydoers”
Erasmus+ project
Reinforcing rural buisiness competitiveness by digital Storydoing in Local Tourism
